I have been using Mofuse to make my site mobile friendly for quite sometimes. Yet, this is another service called Mobify. Mobify is a web based service allows you to create a mobile friendly for your web site. One of the features I like from Mobify is that selective content. You can select any content from your site to show in mobile friendly page that makes more your visitor to access your site easily from their mobile and save bandwidth. For example: you can remove unwanted content like sidebar, links, footer and ads from your site. Custom template allows you to style your mobile friendly page and live preview is provided so that you can know what your site look like on different mobiles like iPhone, Nokia, Blackberry, etc. Mobify supports additional features like Plugin and custom domain as well.