SEO Tip: Bold, Italic tags and Search Engine Optimization

bold text and SEO

Nowadays, many bloggers are trying to optimize their blogs in search engine as well as blogging. I myself also tried some of the techniques that I learned from internet to optimize my site too. Today, I just came across an interesting article about the basic of Search Engine Optimization explained that

Bold text <b>/<strong> is given more weight than ordinary text but not as much as H tags. As much as is reasonable, enclose the search term in bold tags when it appears on the page.

Another article explained that italic (<i>)/emphasic (<em>) tag is also important as well as bold tag.

When mentioning your keywords throughout the page, it’s helpful to put them into italics, bold, or emphasis (<em>) to make sure the search engines know that these words are important.

CSS <span> tags to format text, but search engines don’t have an easy way of determining either of these. Why make the search engines work harder than they need to? Use these basic HTML tags and help yourself (and the engines) out!

How much they will effect in SEO? It is hard to say that those are not really important but they are needed when optimizing the site.

Further reading


11 responses to “SEO Tip: Bold, Italic tags and Search Engine Optimization”

  1. The tips you listed work and if you have a new website or blog and want more information on how to get promoted on the internet so you get exposure then check out

  2. SEM Company Pune Avatar
    SEM Company Pune

    The best way to ensure that your blog has a good search engine ranking is to have keyword rich content on your pages.

  3. I wrote a small post about it too. Check Bold or strong.

  4. Thanks for the great article, do you have any additional resources you can point us to learn more?

  5. According to Matt Cutts’s SEO video on qualities of a good site video, he said that Google treats the bold and strong tag with the same weight-age. Well, if you are into the finer details of the semantics of markup then it is prefer to use tag. On other hand, if you are into minimizing typing time then it is prefer to use tag.If you need more SEO information from SEO Expert then email us @ [email protected]

  6. This is great info ….. thanks so much for sharing this post.

  7. I found real such a nice information about SEO Tip.

  8. I read here tips about SEO.


  9. Very good article, thank you – just what I was looking for.

  10. First time am hearing about em tags used for SEO :)
    Thanks for that…

  11. Okay but how many Keywords must I Bold? 3 Words or more? Is 10 Words or more Spamming?